I'm currently eating Kellogg's 'Just Right' cereal (excited yet?). Its the cheapest healthy choice down at Saino's at the mo (gotta watch the figure!).
It got me thinking about product naming (my mate works for Kellogg and spends a great deal of planning time looking at this very thing).
I can't help thinking that my box of 'Just right' needs to be straddled on the shelf by a box of 'Really sh1t' to its left and 'Absolutely Brilliant!' to the right.
Gives the thing some context non? Goldilocks needed some!
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