Loving, loving the I'm a PC TV ad created by Microsoft in response to the Mac vs PC ads Steve Jobs rolled out a while back.
Great use of celebrity - even a little cameo from Gatesy himself - mixed with real people in real situations.
It positions the machine against the mac as a creative tool - but its actually a Microsoft ad which I think is particulaly clever (such is the ubiquity of Microsoft they are actually in the business of selling machines not software).
The simplicity of this proposition gives the social networkers and budding video stars lots to go at in the way of spoof You Tube activity... watch this space.
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