Lots has been said about the fabulous Cadbury's Drumming Gorilla. As a peice of disruption advertising its up there with some of the best.
But have you seen the website? Nice.
Far from 'putting the ads online' it offers an immersive brand extension experience that over-delivers from your expectations. Beautifully animated, the site offers remixes of the Phil Collins original, and a great product 'history' section is a great way to explain the product benefits.
Find the hidden letters to unlock the vault extends further the experience - sadly you only get access to wallpaper and some video clips that are on You Tube - so I felt a little cheated.
There is a bizarre 'design your own chocolate bar' tool (above) that collects data about users and also feeds their NDP machine with lots of consumer goodness.
What's missing? Perhaps on opportunity to mix your own ads, or upload your own video would be nice - the ads are so strong it seems like an obvious extension.
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