The new 'glass half full productions' ad for Cadbury is... a miss for me I think.
The monkey suit was a classic piece of disruptive advertising which is near impossible to surpass.
The kids with the eyebrows is good (and in isolation brilliant) but is a poor second cousin.
It could be simply because they have humanised the concept using people rather than left field mechanics like gorillas and tow-trucks.
They have an interesting addition to the website though. Register and you could be the face of the new TV ad. Sweet.
They even collect mobile and dob by default - plus the opt-ins are preselected for you to be contacted by both SMS and e-mail. Naughty. I've registered in the name of all things digital. Watch this space.
Oh... did I mention that some b@stard stole my bike wheel? B@stards.
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